Marketing research and place image
نویسندگان
چکیده
منابع مشابه
Place-Based Marketing Opportunities for Vermont
Vermont is widely recognized as a national leader in the place-based marketing of the state’s food products. This has been accomplished through the work of Vermont farmers and producers, and the support and programs of the Vermont Agency of Agriculture, Food and Markets and a variety of nonprofit organizations. Together, these groups have been able to take advantage of the connection made by ma...
متن کاملPlace of Origin Branding: Towards Reconciling the Requirements and Purposes of Destination Marketing and Export Marketing
Facing high competitive intensity and a rapid rise in tourism activity and export trade, many businesses have turned to their place of origin (PO) as a point of positive differentiation (Johansson 1988; Echtner and Ritchie 1993). This PO effect, often associated with a country, but increasingly a state or city (Thode and Maskulka 1998), has led to coordination of campaigns which promote positiv...
متن کاملShopping Script and Marketing Research
Today’s global markets have brought a new definition of the concept of loyalty. If a customer enjoys a continuous purchasing experience with a single supplier, he will develop a behavioural pattern, known as a ‘shopping script’, which may reduce his cognitive effort and optimise purchasing times. The possession of the script and the customer satisfaction inherent in its use, shape the switching...
متن کاملComprehensive tobacco marketing restrictions: promotion, packaging, price and place.
Evidence of the causal role of marketing in the tobacco epidemic and the advent of the WHO Framework Convention on Tobacco Control have inspired more than half the countries in the world to ban some forms of tobacco marketing. This paper briefly describes the ways in which cigarette marketing is restricted and the tobacco industry's efforts to subvert restrictions. It reviews what is known abou...
متن کاملPart G Marketing Analytics , Marketing Metrics , and Research Track Chairs
Research Question As a clothing and accessories retailer, Zara launches 11,000 designs on store shelves every year. There are over 200 distinct items in a given Zara store with a one-week inventory turnover. A retailing chain like Zara usually maintains a wide variety of products at its warehouse, but only displays a much smaller set of products at a given store due to space constraints. Even s...
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ژورنال
عنوان ژورنال: Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis
سال: 2014
ISSN: 1211-8516,1211-8516
DOI: 10.11118/actaun200654060239